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But that just escalates the war between privacy advocates and website trackers. These systems identify trackers and block their access to your data. That’s where the active Do Not Track systems I mentioned earlier come in. Advertisers could laugh it off and track you anyway. It would have made little difference anyhow because it’s just a request. The World Wide Web Consortium (W3C) never accepted the DNT header, even though some browsers implemented it. Years ago, some pundits proposed a Do Not Track header for browser communications, a flag letting websites know that you do not want to be tracked. Cookies quickly become a means for trackers to build a profile that maps all your online travels. Not only that, but the same advertiser on a different page can also link the fact that you visited both those pages, or any pages where the ad appears. It pulls in advertisements and other components from third-party sites, and each of these sites can place its own cookie on your system. A modern web page doesn’t come just from the site you requested. Third-party cookies are where we run into trouble. And of course, nobody would misuse this technology… Only the site that created the cookie can access its contents, at least in theory. You wouldn’t want a login prompt for each page on a secure site, would you? And it’s convenient that some sites remember your preferences between visits.Ī designer at Netscape worked out a solution in the 90s, in the form of a “magic cookie” stored on the user’s machine, not on the server. In real life, there are many reasons you want the server to remember you. Your browser sends a request to the server, the server returns a page of data, and that’s the end of the interaction. There’s nothing about browsing a website that requires a continuous connection.
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Among the products with this kind of active Do Not Track system are Bitdefender Antivirus Plus, Avast Free Antivirus, and Kaspersky Internet Security. Specifically, they actively block traditional tracking systems, reporting on their activities in much the same way Norton does. I should point out that the browser security extensions supplied with many antivirus and security suite products handle some of the same tasks as Norton AntiTrack. Read Our ShieldApps Cyber Privacy Suite Review
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Note, too, that for an additional $10 you can install Avast’s product on up to 10 devices. My Norton contact assured me that’s not the case, stating, “Norton AntiTrack is a brand-new product and codebase that we developed with different capabilities.” Note that at present, Norton AntiTrack is strictly a Windows product, while Avast’s product works under macOS and, to a lesser extent, Android.
Since Norton is in the process of buying Avast, I wondered whether the two products share a technology base. That pricing is almost precisely the same as for Avast AntiTrack, which performs a very similar service. A Norton AntiTrack subscription runs $49.99 per year, currently discounted to $34.99 for your first year. This privacy protection doesn’t come for free. It handles high-tech browser fingerprinting techniques, too. It foils traditional tracking techniques, but with a light touch, so it doesn’t screw up your surfing. Norton AntiTrack aims to let you continue all your online activities without giving away anything to the trackers. The many kinds of trackers put your privacy at risk. Others may have more nefarious reasons to track you, like gathering personal info for an identity theft attempt. If they can put together a profile of your interests, they can sell it, or hit you with targeted ads. As you surf here and there, trackers watch your every move. Your business meetings, chats with relatives, food orders, entertainment…the list goes on.
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